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Marketing Archives - Business Plan Desk

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Telehealth is gaining popularity When the COVID-19 pandemic started, both physicians and patients embraced telehealth.  In April 2020, the number of virtual visits increased by 78 times over the previous two months, accounting for nearly one-third of all outpatient visits. In May 2021, 88% of consumers reported using telehealth services at some point since the […]

Telehealth is gaining popularity

When the COVID-19 pandemic started, both physicians and patients embraced telehealth.  In April 2020, the number of virtual visits increased by 78 times over the previous two months, accounting for nearly one-third of all outpatient visits. In May 2021, 88% of consumers reported using telehealth services at some point since the COVID-19 pandemic began.  Physicians were also significantly more at ease with virtual care. In 2021, 83% of those polled in the McKinsey Physician Survey offered virtual services, compared to only 13% in 2019.  The growth (and valuations) of virtual-first care providers indicate that patient demand is consistent and growing.

Utilizing Telehealth

Virtual health care, also known as telemedicine or telehealth, is much more than a low-cost digital substitute for in-person care. When done correctly, telehealth can improve patient health, reduce costs, and make it easier for those who live in areas with a scarcity of health providers to access care. Telemedicine, through digital platforms, can connect patients to the best doctors, even if they practice hundreds of miles away.  Virtual healthcare can also help to avoid unnecessary ER visits. According to one 2019 study, ER services for non-emergency, treatable conditions can cost up to 12 times more than visiting a doctor’s office, a $32 billion difference each year.

Concerns about digital health are divided

Since July 2020, physician confidence in the effectiveness of telehealth has declined. By mid-2021, consumers’ acceptance of telehealth had waned from its early COVID-19 peak: utilization was down to 38 times pre-COVID-19 levels. In 2021, more physicians were offering telehealth but recommending in-person care when possible, suggesting that physicians are shifting away from URL and preferring a return to IRL (in real life) care delivery.  Even when telehealth is available, more doctors are recommending in-person care to their patients when possible. This could imply that physicians are reconsidering virtual care.

Latest trends in telehealth

According to a March 2021 McKinsey Consumer Survey, those under the age of 55, in higher income brackets, and with individual or employer-sponsored group insurance are more likely to use telehealth. Virtual care is also in higher demand in mental and behavioural health than in other specialties, with 62 percent of mental-health patients completing their most recent visit virtually versus 20 percent of primary-care patients.  As the pandemic progresses, consumers continue to prefer the convenience of digital engagement and virtual-care options. This preference may allow more patients to access care while also assisting providers to grow.

The number of virtual-first players continues to grow, and physicians are struggling to keep up. The patient–physician relationship is also changing.  According to McKinsey’s April 2021 Physician Survey, 58 percent of respondents have lost patients to other physicians or health systems since the start of the COVID-19 pandemic.  According to surveys, doctors and patients have very different perspectives on telehealth and other forms of digital engagement. Most importantly, virtual care has the potential to significantly improve patient outcomes by delivering timely care to those who would otherwise delay it or who live in areas with shortage in service providers.  In the long run, the strategic, purposeful design of a hybrid IRL/URL healthcare delivery model will benefit both patients and service providers.

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#telehealth #telehealthcare #business #marketing #professionalservices #ecommerce #consultingservices #consulting #businessconsulting #businessconsultant

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Amazon Style, Amazon’s brick-and-mortar clothing store, has been opened in the Los Angeles area at The Americana at Brand mall.  It joins Whole Foods, Amazon Go, and Amazon Fresh as new physical locations for Amazon. Amazon Style will sell clothing from Levi’s, Tommy Hilfiger, Champion, and other brands.  Amazon Style is outfitted with technology that […]

Amazon Style, Amazon’s brick-and-mortar clothing store, has been opened in the Los Angeles area at The Americana at Brand mall.  It joins Whole Foods, Amazon Go, and Amazon Fresh as new physical locations for Amazon. Amazon Style will sell clothing from Levi’s, Tommy Hilfiger, Champion, and other brands.  Amazon Style is outfitted with technology that is intended to improve the shopping experience and eliminate unnecessary steps.

Each piece of clothing inside the store has a QR code that customers can scan to create a list of items to try on in a fitting room or send directly to pick up for purchase, eliminating the need to carry a large number of items. Another feature is that customers can select clothing on Amazon.com, have it delivered to the store to try on, and return an item right there if it isn’t to their liking.  When you visit the store, employees will gather the clothes for the fitting room and notify you when they are ready for you to try on. Each fitting room also has a touchscreen monitor where customers can ask for more items to try on and/or rate their chosen items as they go. Customers can pay their bill with their Amazon account at the checkout.

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#brickandmortar #retail #business #professionalservices #marketing #ecommerce #consultingservices

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The pandemic has had an impact on brick-and-mortar retail, but its difficulties have been exacerbated by known competition from e-commerce sales.  However, recent data reveals that brick-and-mortar retail is demonstrating an extraordinary level of resistance to this threat. Despite the challenges that brick-and-mortar stores face, people still prefer to shop there. Although eCommerce is growing, […]

The pandemic has had an impact on brick-and-mortar retail, but its difficulties have been exacerbated by known competition from e-commerce sales.  However, recent data reveals that brick-and-mortar retail is demonstrating an extraordinary level of resistance to this threat. Despite the challenges that brick-and-mortar stores face, people still prefer to shop there. Although eCommerce is growing, many people still prefer the in-store shopping experience, where they can touch and feel a product before taking it home. Whether a business is brick and mortar or strictly online, retail shopping is a thriving industry.  The Brick-and-Mortar store exists at the crossroads of what the Customer wants and what the Retailer wants!

The global retail market generated sales of more than 26 trillion US dollars in 2021, with sales expected to exceed 30 trillion US dollars by 2024.  Though the numbers are impressive, we still need to recognize the problems and risks, the brick-and-mortar stores are facing.  One biggest problem is eCommerce competition.  Most physical retailers are still catching up to the massive shift to e-commerce, which has accelerated during the COVID-19 pandemic and may account for one-third of all retail sales by 2030.  Even in this day and age of E-Commerce, the vast majority of retail sales are still conducted in person in a physical store. Even Millennials visit a physical store 50% of the time.  Customers prefer an Omni-channel experience rather than a single channel experience.

Many retail chains began to address the supply chain issue a few years ago by shifting significant inventory to their stores, effectively transforming them into mini-e-commerce order fulfilment centres. Stores can act as fulfilment centres and hubs that are much closer to customers than Distribution Centers can ever be. This allows stores to provide more shipping/pickup options while also increasing network capacity, supporting growth, and even lowering shipping costs. Customers can have their goods picked up or shipped locally in whatever manner they prefer.  Retailers can make more goods available to customers faster by leveraging inventory in and across stores.

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360° Degree Biz Consulting supports global enterprises with its diversified consulting portfolio services. Team has successfully built a targeted email marketing campaign for one of its UK clients and has been supporting the client for the past 6 months. Our users are actively seeking a personalised customer experience today. Targeted email marketing is an excellent […]

360° Degree Biz Consulting supports global enterprises with its diversified consulting portfolio services. Team has successfully built a targeted email marketing campaign for one of its UK clients and has been supporting the client for the past 6 months.

Our users are actively seeking a personalised customer experience today. Targeted email marketing is an excellent way to meet that need by ensuring that the messages sent to those customers are always relevant.

In this article, we’ll go over everything you need to know on targeted email marketing and how to create a targeted email marketing campaign.

What is targeted email marketing?

Targeted email marketing is a strategy that involves segmenting the business’ email recipients based on a variety of factors, including their purchasing history, each individual data, location, and more. By segmenting your subscribers and sending targeted email campaigns, you can send a more personalised message to customers who fall into a specific segment.  The more specific the segments, the more personalised the message will be.  Instead of sending the same email to everyone, you will be able to send different types of email content in line with specific needs to different groups of leads and customers via targeted email.

Email marketing is effective: it acquires 40 times the number of customers as Facebook and Twitter combined. Though sending an email blast to the entire email list may be simpler than targeted email efforts, the results generally are disappointing. Many recipients will quickly get tired of receiving emails that are irrelevant to them and will be more likely to unsubscribe. There’s a chance that the emails will be marked as spam. The email marketing campaigns will become significantly more successful if the businesses implement a targeted email marketing strategy.

What are your best pointers for developing an effective targeted email marketing strategy? Tell us in the comments!

The above (2nd Article) is part of a series of articles that will be posted here on the subject in the coming days, follow us here…

For marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

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Understandably, UK consumers are unsure of the impact Brexit will have on their lives. Consumer behavior is an area that deals with the various stages a consumer goes through before purchasing quality products or services for their end-users. It can also include group configurations and operations related to the purchase, consumption, and sale of products, […]

Understandably, UK consumers are unsure of the impact Brexit will have on their lives. Consumer behavior is an area that deals with the various stages a consumer goes through before purchasing quality products or services for their end-users. It can also include group configurations and operations related to the purchase, consumption, and sale of products, ideas, schedules, and services.

Post-Brexit changes in import regulations will make some groceries more expensive in local stores and some will disappear from the shelves. Consumers may not be willing to make new food choices, as there are fewer options available at the grocery store for those who are more comfortable buying the same things every week.

Research by the Competition and Consumer Protection Commission, which surveyed 1,000 adults in Ireland, found that 40% of shoppers who bought from a UK retailer had returned items. When asked about the reason for returning, 55% of respondents said they returned a purchase because the product did not meet their needs, and 16% said they had changed their mind.

Over the years, a maximum proportion of consumers can make their purchase decisions entirely through the information that is processed mainly through the Internet. In addition to usability, performance and speed are also becoming more and more important. Consumer behavior changes due to technology.

Consumer confidence is an economic indicator that measures the optimism that consumers have about the general economic and financial situation of a country. When consumer confidence deteriorates, consumers lose confidence in their financial planning and spend less; This, in turn, affects businesses as they begin to see a decline in sales. Hence it becomes necessary for businesses to seek the guidance of a market research expert in the UK to understand the consumers’ buying behaviour. Please visit http://businessplandesk.com/ to know more about our marketing and other business-related service offerings.

Learning refers to the method by which consumers change their behavior after receiving or finding information. That’s why consumers don’t buy a terrible item twice. Learning doesn’t affect what consumers buy; it affects the way they shop. People with limited experience with a product or brand generally seek more information than people who have already used a product.  Here we get a picture of a UK population that is approaching Brexit with a steady but careful mindset, where consumers will continue the now established habit of shopping around (whether daily or special treats) for the best deals.

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Health marketing is defined as the creation, communication and delivery of health information and measures using science-based and client-centered strategies to protect and promote the health of various population groups. In today’s world, the marketing of health services is different due to the nature of the demand for health services. So, the beneficiary may not […]

Health marketing is defined as the creation, communication and delivery of health information and measures using science-based and client-centered strategies to protect and promote the health of various population groups. In today’s world, the marketing of health services is different due to the nature of the demand for health services. So, the beneficiary may not be the target of the marketing measure, but the doctor decides what, where, when and how much to pay for a particular service.

Healthcare marketing helps people understand their health and find ways to improve it. Marketing health products and services presents unique challenges compared to other consumer goods and services because it deals with health behaviors rather than purchasing behaviors. Marketing is the process of using products to satisfy human or social needs. Being a link between suppliers and consumers, marketing is an integral part of the goods and services exchanged. The basic aspect of marketing is similar when they satisfy the need for a commercial product or public health service. The marketing elements would follow the traditional 4Ps of marketing, namely:

  • The product in question, in this case, the surgical procedure
  • The place refers to the access to this procedure.
  • Promotion refers to creating awareness and therefore demand.
  • Price refers to the cost of the procedure, e.g, money, time, reputation, etc.

With the help of digital marketing strategies and market research expert in UK, almost everything can be tracked and measured. Healthcare professionals and healthcare organizations no longer need to know what works and what doesn’t. Information on marketing performance helps organizations and healthcare professionals make informed decisions about how to improve their efforts and ways to continue to measure and evaluate them. Please visit http://businessplandesk.com to avail our services for healthcare marketing.

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Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. The use and activation of data, often automated or semi-automated, enables a significantly optimized media and creative marketing strategies.

The emerging new normal for marketing is multi-disciplinary, integrated and data-driven: using market insights to meet the demands of increasingly changing and uncertain customer behaviors. Data-driven marketing works best in agile environments, where teams can test and iterate in sprints. However, with nearly two-thirds of employees working from home, marketing managers find it difficult to create an effective pace.

An innovative customer agreementWe propose a marketing paradigm that allows for deep, authentic and appropriately personal connections with people. This change is about using data analytics to improve customer experience and build customer proximity. Marketing departments must align their customer relationships with increasingly relevant, contextual and personalized services, content and products that are provided in exchange for access to customer personal data.

Experience-led business– This is essentially the new normal for marketing: An implicit agreement by customers to share more data in exchange for a higher level of personalization, value, and convenience.  To enable this approach, a high degree of marketing automation is required, in which services, campaigns, content, and products can be orchestrated at any time through the many dynamic components. The result is powerful experiences that reach the clients on a deeply personal level.

Our new normal marketing helps one to identify the company’s marketing strengths to prioritize focus areas within the various dimensions regarding employees, operations, and products. This can be achieved by hiring and taking the advice of a market research expert in UK. It becomes necessary to take the assessment today and start transforming one’s business toward data-driven marketing.

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The COVID-19 pandemic has hugely driven the people, organizations, and governments towards digitalization and digital platforms. We are all struggling to address the causes of disruptions in life, society, and business. Though pandemic is a disaster for many people, the positive impact of Covid-19 on digital transformation can very well be seen globally. In US, […]

The COVID-19 pandemic has hugely driven the people, organizations, and governments towards digitalization and digital platforms. We are all struggling to address the causes of disruptions in life, society, and business. Though pandemic is a disaster for many people, the positive impact of Covid-19 on digital transformation can very well be seen globally.

In US, more than 99% of companies are small businesses, employing about half of the workforce. An analysis by the Wall Street Journal found that within a few days of mid-March 2020, when the pandemic began to force Americans to be locked up, Internet usage soared by 25%. Since then, the no. of people who have been visiting websites, video chatting, streaming, video gaming and connecting to social networks have been record breaking. Many companies are going more ‘digital’ and are seeking industry experts to frame their marketing strategies in the renewed scenario. An unexpected outcome of Covid-19 is that companies are actively accelerating digital transformation, leading to:

  • Reallocation of their SEO budget
  • Work from home practice
  • Changes in customer perceptions
  • Fluctuations in sales volume and changes in online traffic

With the emerging new normal scenario, sales and marketing areas of the organizations are facing several challenges. The need of the hour is to think through creative and innovative marketing strategies and practices that will help the business to grow and succeed in the emerging scenario.

Today, we are in the fourth industrial revolution, which is digitally driven. Intelligent digital technologies such as artificial intelligence and machine learning, Internet of Things (IoT), advanced analytics and robotics have the power to reshape the way we work & do business, and the way the companies interact with customers and the world.  Covid-19 is the first major global crisis since digital marketing became the mainstream of promotional strategy. During the past one-year Covid-19 has impacted digital marketing in line with changing consumer preferences and needs.  This is where business has to adapt to change rather quickly.

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Competition in business is the contest or rivalry among the companies selling similar products or targeting the same target audience to obtain more sales, increase revenue, and gain more market share compared to others. This calls for competition analysis of the areas to understand as how to achieve it and develop a comprehensive marketing plan […]

Competition in business is the contest or rivalry among the companies selling similar products or targeting the same target audience to obtain more sales, increase revenue, and gain more market share compared to others. This calls for competition analysis of the areas to understand as how to achieve it and develop a comprehensive marketing plan strategy.

The physical world is all that you can see, touch, hear, smell and taste. It makes the physical world an external entity. The relation between the physical world & its usual tools and the digital world & its new devices is pretty ambiguous. In the digital era, the digital marketing revolution and its digitization of information have not turned down all our “physical habits” and many of us, both in the personal and professional spheres, are attached to some “old” way of doing things.

Due to the newness, digital marketing uses the technology to create new value in business models, customer experiences, and the internal capabilities that support the core operations. The term digital business includes both digital-only brands and traditional players that are transforming their businesses with digital technologies. Digital marketing business is changing the nature of competition analysis. The competition analysis is the critical part of marketing plan strategies. Today, it’s not just traditional industry competitors that you need to worry about.  But new entrants from outside one’s industry, equipped with new technology-based business models and value propositions are creating new horizons of competition. These are often called astech giants and startups that have envisioned and built a new business model from the ground up. They are powered by a new platform ecosystem for digital business. They’re leveraging social, mobile, analytics and cloud technologies. But they are often exploiting intelligent automation, the internet of things (IoT), and cybersecurity to further enhance the value proposition of their platform. This is the key enabling area for marketing plan strategies.

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