360° Degree Biz Consulting supports global enterprises with its diversified consulting portfolio services. Team has successfully built a targeted email marketing campaign for one of its UK clients and has been supporting the client for the past 6 months.
Our users are actively seeking a personalised customer experience today. Targeted email marketing is an excellent way to meet that need by ensuring that the messages sent to those customers are always relevant.
In this article, we’ll go over everything you need to know on targeted email marketing and how to create a targeted email marketing campaign.
What is targeted email marketing?
Targeted email marketing is a strategy that involves segmenting the business’ email recipients based on a variety of factors, including their purchasing history, each individual data, location, and more. By segmenting your subscribers and sending targeted email campaigns, you can send a more personalised message to customers who fall into a specific segment. The more specific the segments, the more personalised the message will be. Instead of sending the same email to everyone, you will be able to send different types of email content in line with specific needs to different groups of leads and customers via targeted email.
Email marketing is effective: it acquires 40 times the number of customers as Facebook and Twitter combined. Though sending an email blast to the entire email list may be simpler than targeted email efforts, the results generally are disappointing. Many recipients will quickly get tired of receiving emails that are irrelevant to them and will be more likely to unsubscribe. There’s a chance that the emails will be marked as spam. The email marketing campaigns will become significantly more successful if the businesses implement a targeted email marketing strategy.
What are your best pointers for developing an effective targeted email marketing strategy? Tell us in the comments!
The above (2nd Article) is part of a series of articles that will be posted here on the subject in the coming days, follow us here…
For marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.
Understandably, UK consumers are unsure of the impact Brexit will have on their lives. Consumer behavior is an area that deals with the various stages a consumer goes through before purchasing quality products or services for their end-users. It can also include group configurations and operations related to the purchase, consumption, and sale of products, ideas, schedules, and services.
Post-Brexit changes in import regulations will make some groceries more expensive in local stores and some will disappear from the shelves. Consumers may not be willing to make new food choices, as there are fewer options available at the grocery store for those who are more comfortable buying the same things every week.
Research by the Competition and Consumer Protection Commission, which surveyed 1,000 adults in Ireland, found that 40% of shoppers who bought from a UK retailer had returned items. When asked about the reason for returning, 55% of respondents said they returned a purchase because the product did not meet their needs, and 16% said they had changed their mind.
Over the years, a maximum proportion of consumers can make their purchase decisions entirely through the information that is processed mainly through the Internet. In addition to usability, performance and speed are also becoming more and more important. Consumer behavior changes due to technology.
Consumer confidence is an economic indicator that measures the optimism that consumers have about the general economic and financial situation of a country. When consumer confidence deteriorates, consumers lose confidence in their financial planning and spend less; This, in turn, affects businesses as they begin to see a decline in sales. Hence it becomes necessary for businesses to seek the guidance of a market research expert in the UK to understand the consumers’ buying behaviour. Please visit http://businessplandesk.com/ to know more about our marketing and other business-related service offerings.
Learning refers to the method by which consumers change their behavior after receiving or finding information. That’s why consumers don’t buy a terrible item twice. Learning doesn’t affect what consumers buy; it affects the way they shop. People with limited experience with a product or brand generally seek more information than people who have already used a product. Here we get a picture of a UK population that is approaching Brexit with a steady but careful mindset, where consumers will continue the now established habit of shopping around (whether daily or special treats) for the best deals.
Health marketing is defined as the creation, communication and delivery of health information and measures using science-based and client-centered strategies to protect and promote the health of various population groups. In today’s world, the marketing of health services is different due to the nature of the demand for health services. So, the beneficiary may not be the target of the marketing measure, but the doctor decides what, where, when and how much to pay for a particular service.
Healthcare marketing helps people understand their health and find ways to improve it. Marketing health products and services presents unique challenges compared to other consumer goods and services because it deals with health behaviors rather than purchasing behaviors. Marketing is the process of using products to satisfy human or social needs. Being a link between suppliers and consumers, marketing is an integral part of the goods and services exchanged. The basic aspect of marketing is similar when they satisfy the need for a commercial product or public health service. The marketing elements would follow the traditional 4Ps of marketing, namely:
- The product in question, in this case, the surgical procedure
- The place refers to the access to this procedure.
- Promotion refers to creating awareness and therefore demand.
- Price refers to the cost of the procedure, e.g, money, time, reputation, etc.
With the help of digital marketing strategies and market research expert in UK, almost everything can be tracked and measured. Healthcare professionals and healthcare organizations no longer need to know what works and what doesn’t. Information on marketing performance helps organizations and healthcare professionals make informed decisions about how to improve their efforts and ways to continue to measure and evaluate them. Please visit http://businessplandesk.com to avail our services for healthcare marketing.
The COVID-19 pandemic has hugely driven the people, organizations, and governments towards digitalization and digital platforms. We are all struggling to address the causes of disruptions in life, society, and business. Though pandemic is a disaster for many people, the positive impact of Covid-19 on digital transformation can very well be seen globally.
In US, more than 99% of companies are small businesses, employing about half of the workforce. An analysis by the Wall Street Journal found that within a few days of mid-March 2020, when the pandemic began to force Americans to be locked up, Internet usage soared by 25%. Since then, the no. of people who have been visiting websites, video chatting, streaming, video gaming and connecting to social networks have been record breaking. Many companies are going more ‘digital’ and are seeking industry experts to frame their marketing strategies in the renewed scenario. An unexpected outcome of Covid-19 is that companies are actively accelerating digital transformation, leading to:
- Reallocation of their SEO budget
- Work from home practice
- Changes in customer perceptions
- Fluctuations in sales volume and changes in online traffic
With the emerging new normal scenario, sales and marketing areas of the organizations are facing several challenges. The need of the hour is to think through creative and innovative marketing strategies and practices that will help the business to grow and succeed in the emerging scenario.
Today, we are in the fourth industrial revolution, which is digitally driven. Intelligent digital technologies such as artificial intelligence and machine learning, Internet of Things (IoT), advanced analytics and robotics have the power to reshape the way we work & do business, and the way the companies interact with customers and the world. Covid-19 is the first major global crisis since digital marketing became the mainstream of promotional strategy. During the past one-year Covid-19 has impacted digital marketing in line with changing consumer preferences and needs. This is where business has to adapt to change rather quickly.
Competition in business is the contest or rivalry among the companies selling similar products or targeting the same target audience to obtain more sales, increase revenue, and gain more market share compared to others. This calls for competition analysis of the areas to understand as how to achieve it and develop a comprehensive marketing plan strategy.
The physical world is all that you can see, touch, hear, smell and taste. It makes the physical world an external entity. The relation between the physical world & its usual tools and the digital world & its new devices is pretty ambiguous. In the digital era, the digital marketing revolution and its digitization of information have not turned down all our “physical habits” and many of us, both in the personal and professional spheres, are attached to some “old” way of doing things.
Due to the newness, digital marketing uses the technology to create new value in business models, customer experiences, and the internal capabilities that support the core operations. The term digital business includes both digital-only brands and traditional players that are transforming their businesses with digital technologies. Digital marketing business is changing the nature of competition analysis. The competition analysis is the critical part of marketing plan strategies. Today, it’s not just traditional industry competitors that you need to worry about. But new entrants from outside one’s industry, equipped with new technology-based business models and value propositions are creating new horizons of competition. These are often called astech giants and startups that have envisioned and built a new business model from the ground up. They are powered by a new platform ecosystem for digital business. They’re leveraging social, mobile, analytics and cloud technologies. But they are often exploiting intelligent automation, the internet of things (IoT), and cybersecurity to further enhance the value proposition of their platform. This is the key enabling area for marketing plan strategies.