360° Degree Biz Consulting supports global enterprises with its diversified consulting portfolio services. Team has successfully built a targeted email marketing campaign for one of its UK clients and has been supporting the client for the past 6 months.

Our users are actively seeking a personalised customer experience today. Targeted email marketing is an excellent way to meet that need by ensuring that the messages sent to those customers are always relevant.

In this article, we’ll go over everything you need to know on targeted email marketing and how to create a targeted email marketing campaign.

What is targeted email marketing?

Targeted email marketing is a strategy that involves segmenting the business’ email recipients based on a variety of factors, including their purchasing history, each individual data, location, and more. By segmenting your subscribers and sending targeted email campaigns, you can send a more personalised message to customers who fall into a specific segment.  The more specific the segments, the more personalised the message will be.  Instead of sending the same email to everyone, you will be able to send different types of email content in line with specific needs to different groups of leads and customers via targeted email.

Email marketing is effective: it acquires 40 times the number of customers as Facebook and Twitter combined. Though sending an email blast to the entire email list may be simpler than targeted email efforts, the results generally are disappointing. Many recipients will quickly get tired of receiving emails that are irrelevant to them and will be more likely to unsubscribe. There’s a chance that the emails will be marked as spam. The email marketing campaigns will become significantly more successful if the businesses implement a targeted email marketing strategy.

What are your best pointers for developing an effective targeted email marketing strategy? Tell us in the comments!

The above (2^nd Article) is part of a series of articles that will be posted here on the subject in the coming days, follow us here…

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