We are experiencing massive investments in Payments, Digital currencies, Digitised ledger, Fintech, Insurtech, and Regtech. We at 360° are proud to support one London-based client in this space on an ongoing basis for business advisory, finance, digital marketing, and targeted lead generation. http://businessplandesk.com https://www.linkedin.com/in/sanjibsaha20 https://www.facebook.com/sanjibsaha20

We are experiencing massive investments in Payments, Digital currencies, Digitised ledger, Fintech, Insurtech, and Regtech.

We at 360° are proud to support one London-based client in this space on an ongoing basis for business advisory, finance, digital marketing, and targeted lead generation.

http://businessplandesk.com

https://www.linkedin.com/in/sanjibsaha20

https://www.facebook.com/sanjibsaha20

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360° Degree Biz Consulting supports global enterprises with its diversified consulting portfolio services. Team has successfully built a targeted email marketing campaign for one of its UK clients and has been supporting the client for the past 6 months. Our users are actively seeking a personalised customer experience today. Targeted email marketing is an excellent […]

360° Degree Biz Consulting supports global enterprises with its diversified consulting portfolio services. Team has successfully built a targeted email marketing campaign for one of its UK clients and has been supporting the client for the past 6 months.

Our users are actively seeking a personalised customer experience today. Targeted email marketing is an excellent way to meet that need by ensuring that the messages sent to those customers are always relevant.

In this article, we’ll go over everything you need to know on targeted email marketing and how to create a targeted email marketing campaign.

What is targeted email marketing?

Targeted email marketing is a strategy that involves segmenting the business’ email recipients based on a variety of factors, including their purchasing history, each individual data, location, and more. By segmenting your subscribers and sending targeted email campaigns, you can send a more personalised message to customers who fall into a specific segment.  The more specific the segments, the more personalised the message will be.  Instead of sending the same email to everyone, you will be able to send different types of email content in line with specific needs to different groups of leads and customers via targeted email.

Email marketing is effective: it acquires 40 times the number of customers as Facebook and Twitter combined. Though sending an email blast to the entire email list may be simpler than targeted email efforts, the results generally are disappointing. Many recipients will quickly get tired of receiving emails that are irrelevant to them and will be more likely to unsubscribe. There’s a chance that the emails will be marked as spam. The email marketing campaigns will become significantly more successful if the businesses implement a targeted email marketing strategy.

What are your best pointers for developing an effective targeted email marketing strategy? Tell us in the comments!

The above (2nd Article) is part of a series of articles that will be posted here on the subject in the coming days, follow us here…

For marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

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360° Biz Consulting supports global enterprises with its diversified consulting portfolio services. The team has successfully built an in-house capability to deliver effective-targeted email marketing campaigns for its clients. At present, the team has been successfully helping two UK clients to generate leads for the past 6 months. Although bulk-email marketing helps in brand building, […]

360° Biz Consulting supports global enterprises with its diversified consulting portfolio services. The team has successfully built an in-house capability to deliver effective-targeted email marketing campaigns for its clients. At present, the team has been successfully helping two UK clients to generate leads for the past 6 months.

Although bulk-email marketing helps in brand building, it has its own limitations as it reaches out to a large number of unwanted recipients. In this crowded mailing world, clients are increasingly seeking focused and targeted email marketing for a specific segment and sub-segment with pointed communication. 20x higher success rate speaks for itself. Targeted email marketing is an excellent way to reach out to exact potential customers and it’s superbly effective in the B2B segment.

We will post several articles in the coming days on the effectiveness of targeted email marketing, follow us here…

For availing of our marketing, financial, and other business-related services, please visit our website www.businessplandesk.com

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360° Biz Consulting supports non-profits of UK, USA & Canada for raising funds and grants from Federal & State agencies, Private and Community based funds. In this time of Ukrainian Crisis, we are working for MAD-Aid, a UK-based non-profit to raise funds for the refugees. Please DONATE and/or GIVE: Donations can be made via website: […]

360° Biz Consulting supports non-profits of UK, USA & Canada for raising funds and grants from Federal & State agencies, Private and Community based funds. In this time of Ukrainian Crisis, we are working for MAD-Aid, a UK-based non-profit to raise funds for the refugees. Please DONATE and/or GIVE:

Donations can be made via website: https://www.mad-aid.org.uk/donate/

MAD-Aid’s Facebook fundraiser: https://www.facebook.com/donate/488118066241314/

Email: info@mad-aid.org.uk Ph: +44 1983 200648 / +44 7426594664

10 York Avenue, East Cowes, Isle of Wight, PO326QY

#UK Grant #Ukrainian refugees #MAD-Aid

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Covid-19 spread has had a huge influence on UK businesses. There are two eternal truths to consider.  Change is constant in life, and business management is no exception. To add up the issue, businesses are now confronted with new challenges. Businesses need business consulting service providers to help them adapt to today’s market conditions and […]

Covid-19 spread has had a huge influence on UK businesses. There are two eternal truths to consider.  Change is constant in life, and business management is no exception. To add up the issue, businesses are now confronted with new challenges. Businesses need business consulting service providers to help them adapt to today’s market conditions and keep competing regardless of the Covid-19 challenges the businesses face. The pandemic will cause a quick shift in the corporate environment, as well as a slew of new challenges. These challenges are:

  • Health and Safety– Challenges are created by social-distancing rules. Even though remote working has proven to be a success, many employees are anxious about returning to the office. Using public transportation to get to work is an additional issue that most businesses have little control over.
  • Profits– Businesses expect the COVID-19 situation to have a negative impact on their value for at least the next few quarters. While profits are down, payments are also slowing down.
  • Audits– Businesses in a variety of industries are concerned about auditing. Companies might override their ordered processes and procedures to provide speedy action during a crisis.
  • Time– Lack of appropriate time is one of the most common issues made by business owners. In today’s fast-paced business world, it’s easy to feel overwhelmed by duties and workload, which has made time management a serious issue.
  • Marketing– A marketable product, as well as a well-founded advertising campaign, are both important components of a successful marketing plan. Finding the correct marketing mix balance for a company can be a difficult task that necessitates continual research.
  • Retention– Employee turnover is a major issue for all firms; employees are encouraged to migrate out and up the corporate ladder in search of better compensation and new possibilities. Staff turnover has a tremendous influence on enterprises, including low morale in the workplace, decreasing service, and lowering profitability.

Companies are keenly focused on creating growth and managing risk in an increasingly complicated environment, all while decreasing costs, as the global economy recovers. Professional business consulting service providers are best suited to meet and address some of the most pressing difficulties that businesses confront today. Bringing on a business consultant provides CEOs with the expertise and abilities they need to address certain problems at specific times and get the best potential results.

For availing of our marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

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In today’s world, a journey of digital transformation is a must. Digital transformation is a way for digital technology to create or modify new or existing business processes, cultures, and customer experiences to meet changing business and marketing needs. Some ways to increase the chances of success are: Digital-Savvy Leaders: Organizations need digitally savvy leaders […]

In today’s world, a journey of digital transformation is a must. Digital transformation is a way for digital technology to create or modify new or existing business processes, cultures, and customer experiences to meet changing business and marketing needs. Some ways to increase the chances of success are:

  • Digital-Savvy Leaders: Organizations need digitally savvy leaders to help cross-departmental teams maintain an atmosphere of collaboration between people from different departments to achieve common goals. Digital-first leaders give teams the opportunity to experiment, innovate and implement ideas, and such an environment stimulates growth and success.
  • Empowering the workforce of the future– Companies that want to adapt to the future need to train their employees with the latest methods and technologies. They need to choose technical managers, in-house champions, digital marketing consultants, and professional business consulting service providers who are tech-savvy and understand business analytics. Their job is to activate skills within their organization so that all employees use the latest technology to adapt to new ways of working.
  • Change the way of communicating: Good communication has always been an important success factor in change efforts. In the digital context, businesses need to be more creative in the channels they use to enable the new, faster ways of working and faster changes in thinking and behavior needed for digital transformation.
  • Advancements in digital tools – In order to achieve maximum effectiveness, companies need to adopt the latest technology with open arms. It is impossible to change the face of the company by itself. To be more effective, we need a combination of technology and ideas for its proper use. The latest technology helps to drive transformational initiatives. This technology is used to capture market insights, create better user experiences, enable efficient training, automate daily tasks and accelerate processes.

Digital transformation is about changing the structure of value creation avenues and business models. It is a big undertaking, especially for large, well-established enterprises. If done right, it will create a more customer-centric and more resilient business in the fast-paced digital future. To achieve this, companies need to engage with experienced business plan expert and business plan advisor who can advise them on employee roles, required technology, and talent.

For availing of our marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

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Economic Value to the Customer (EVC) aims to guide the best price of a product or quality service for the businesses. The EVC process gives retailers more value than traditional cost-plus pricing strategies. This model is a useful tool for solving strategic pricing issues, as it can be used to understand how much a customer […]

Economic Value to the Customer (EVC) aims to guide the best price of a product or quality service for the businesses. The EVC process gives retailers more value than traditional cost-plus pricing strategies. This model is a useful tool for solving strategic pricing issues, as it can be used to understand how much a customer pays to switch from one product to another. Business Leaders also engage with business consulting service providers for evolving state-of-the-art EVC models to ensure growth and innovation in their organizations. There are several ways to add value to your customers:

  • Increase Your Value– More value needs to be provided to grow along with the customers. Businesses should propose solutions to the needs of customers other than those who have dealt with them and offer additional amounts. Commitment needs to be shown to customers by providing creative and value-added solutions to meet their needs.

  • Focus on the customer – Businesses need to understand and address the exact needs of our customers, as well as the requirements of individual contracts. Businesses need to be committed to understanding and addressing the exact needs of their customers, as well as the requirements of individual contracts.
  • Understand the niche – Once the inside and outside of the market are known, businesses begin to get a feel for a particular segment and niche. Customers will find it easier to share important insights with them, resulting in a better match between solutions and values.
  • Insight into the target group market – All sales and marketing departments try to win the hearts of their customers. Once the team provides valuable insights into one’s customer’s audience and market, it leads to the success of the business.

Providing customer value is a job that never ends. When the business provides value to the customers, that moment the business becomes obsolete. Businesses will succeed once they create and liberate value to the customers before and after the sale. Achieving success and goals is critical to delivering value to the customers.  Business leaders also need to seek the advice of a professional business consulting service provider who can help refine ideas and strategies into a viable business.

For availing of our marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

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Competition in business is the contest or rivalry among the companies selling similar products or targeting the same target audience to obtain more sales, increase revenue, and gain more market share compared to others. This calls for competition analysis of the areas to understand how to achieve it and develop a comprehensive marketing plan strategy. […]

Competition in business is the contest or rivalry among the companies selling similar products or targeting the same target audience to obtain more sales, increase revenue, and gain more market share compared to others. This calls for competition analysis of the areas to understand how to achieve it and develop a comprehensive marketing plan strategy.

The physical world is all that you can see, touch, hear, smell and taste. It makes the physical world an external entity. The relation between the physical world & its usual tools and the digital world & its new devices is pretty ambiguous. In the digital era, the digital marketing revolution and its digitization of information have not turned down all our “physical habits” and many of us, both in the personal and professional spheres, are attached to some “old” way of doing things.

Due to the newness, digital marketing uses the technology to create new value in business models, customer experiences, and the internal capabilities that support the core operations. The term digital business includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.

Digital marketing business is changing the nature of competition analysis. The competition analysis is the critical part of marketing plan strategies. Today, it’s not just traditional industry competitors that you need to worry about.  But new entrants from outside one’s industry, equipped with new technology-based businesses models and value propositions are creating new horizons of competition. This is often called tech giants and startups that have envisioned and built a new business model from the ground up. They are powered by a new platform ecosystem for digital business. They’re leveraging social, mobile, analytics and cloud technologies. But they are often exploiting intelligent automation, the internet of things (IoT), and cybersecurity to further enhance the value proposition of their platform. Thereby it brings consumer welfare. This is the key enabling area for marketing plan strategies.

Digital Marketing Leaders also engage with a professional business plan expert and business plan writers for availing state-of-the-art business planning & marketing strategy services to ensure growth in their digital marketing business.

For availing of our marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

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We observe how digital technology, digital leadership, and digital communications are helping to overcome key challenges in combating climate change and promoting sustainable development. Digital technologies such as cloud-based services, mobile apps, Internet of Things, Big Data, and AI are incorporated into products, quality services & business models to increase competitiveness, build closer relationships with […]

We observe how digital technology, digital leadership, and digital communications are helping to overcome key challenges in combating climate change and promoting sustainable development. Digital technologies such as cloud-based services, mobile apps, Internet of Things, Big Data, and AI are incorporated into products, quality services & business models to increase competitiveness, build closer relationships with customers and produce efficiency at an unprecedented level. Digital communications include the organization’s online communications efforts.  Most organizations today use a wide range of online marketing channels, from websites to mobile chat to blogs, to connect with today’s valued customers, employees, and other stakeholders.  Digital leadership is the use of strategic consulting services on a company’s digital assets to achieve its business goals. This can be distributed both systematically and individually. Digital leadership is often exercised by the person responsible for overseeing digital assets. Leaders also engage with professional business plan expert and business plan writers for availing state-of-the-art business planning services to ensure growth and innovation in their organizations.

To prepare for digital-driven innovation, organizations need to focus on:

Building a diverse range of in-house skills: The future will include an environment that transcends departmental boundaries. Organizations need to build the right skills and develop a culture of diversity.

Identifying a broader ecosystem and entering into digital partnerships: Organizations should always be on the lookout for digital partnerships. The application programming interface (API) economy has created significant new opportunities and business channels.

Usage of external and internal data: Traditionally, enterprises have relied solely on internal analysis data. Futuristic solutions integrate industry-wide data models. For example, when making online credit decisions for individual customers, customer data from e-commerce sites is considered along with bank data.

Establishing a Digital Platform for Innovation: A steady influx of ideas requires strong digital empowerment. Enterprises need to strongly encourage digital interaction. Organizations now need to develop an “infinite” way of thinking about innovation.

Hence, it is wise for business leaders to encourage their teams to constantly look for ways to innovate. Businesses should keep themselves up to date with new digital technologies, new trends, and new concepts.  Organizations should empower people to work together to innovate. This creative energy drives change in a myriad of ways. Business leaders also need to seek the advice of a business plan advisor who can help refine ideas and strategies into a viable business.

For availing of our marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

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Scaling a business has never been easier. Many organizations had to learn through dangerous lessons. However, their experience and wisdom today allow them to apply scalability technology with minimal effort in today’s digital environment and broaden their entrepreneurial horizons. Many companies can dramatically improve their position by radically changing the way they plan, manage and […]

Scaling a business has never been easier. Many organizations had to learn through dangerous lessons. However, their experience and wisdom today allow them to apply scalability technology with minimal effort in today’s digital environment and broaden their entrepreneurial horizons. Many companies can dramatically improve their position by radically changing the way they plan, manage and operate their businesses. There are many ways to succeed:

  • Keep the process as simple as possible– Keeping the process simple makes it easy to reach out to the people who make up the bulk of the customers’ growth and success. Companies may take assistance from a professional business consulting service provider for making process improvement plans for their businesses.
  • Focus on customer satisfaction – Customer acquisition is important in any business, but businesses need to focus on the customers they already have. If the businesses enjoy their customers and share their joy, their business will grow.
  • Invest in Employees- Companies are investing heavily in their employees for good reason. When employees find value, they are passionate about sharing the company’s vision and dig deeper to help the business succeed.
  • Stay tuned in to your business– By staying connected to the business and being aware of the surroundings, companies can more accurately anticipate the need for changes and adjustments, and switch and adapt as soon as the time comes.
  • No shortcuts in scaling– When businesses take shortcuts, they endanger their ethics, their values, and the integrity of their companies-often at the expense of their customers and their employees.
  • Time is a valuable product – The best time to start growing the business was yesterday. If that did not happen, today would be enough.
  • Grow with data – Corporate data is the key to sustainable growth. Companies should seek early advice from business consultants on what is the best financial strategy to grow your business. This includes good marketing strategies and marketing plans to attract new customers and to retain existing customers.

Scaling a business means creating and supporting the conditions for the business to grow. It means having the ability to grow freely. It requires planning, funding, the right systems, people, processes, technology, and partners.

For availing of our marketing, financial, and other business-related services, please visit http://businessplandesk.com website.

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