SMEs have demonstrated immense resilience in facing the pandemic situation. They were bold to respond in such an unprecedented time. Today, while business is on the recovery path, it is even more important to be bold in taking proactive decisions than in a reactive manner. It can be coupled with strategic solutions for inclusive and sustainable growth.

Innovation is necessary but when it is blended with sustainability, it delivers wonders

On a macro level entrepreneurs must focus on enhancing productivity and creating employment to boost demand

Focus on investment in sustainable areas for long-term growth

#covid19 #sustainablegrowth #sustainability #businessconsulting #SMEs

Research has time and again proved the benefit of equity and diversity. Although corporates always talk in favor of this, the progress has not been optimal on the ground. The same was confirmed too in the McKinsey research done on 1,000 large companies recently. This can really create greater value for the business and is even more effective in the digitalized business world. When leaders look at this with sustainability, a constructive strategy can be built to create a clear edge in the marketplace. For SMEs, it is time to adopt as part of the holistic business strategy.
#businessconsulting #inclusivegrowth #valuegeneration

#employeeeducation #employeeupskilling #managingchange #start-upconsulting #changingbusinesstimes

Economic Value to the Customer (EVC) aims to guide the best price of a product or quality service for the businesses. The EVC process gives retailers more value than traditional cost-plus pricing strategies. This model is a useful tool for solving strategic pricing issues, as it can be used to understand how much a customer pays to switch from one product to another. Business Leaders also engage with business consulting service providers for evolving state-of-the-art EVC models to ensure growth and innovation in their organizations. There are several ways to add value to your customers:

• Increase Your Value– More value needs to be provided to grow along with the customers. Businesses should propose solutions to the needs of customers other than those who have dealt with them and offer additional amounts. Commitment needs to be shown to customers by providing creative and value-added solutions to meet their needs.

• Focus on the customer – Businesses need to understand and address the exact needs of our customers, as well as the requirements of individual contracts. Businesses need to be committed to understanding and addressing the exact needs of their customers, as well as the requirements of individual contracts.
• Understand the niche – Once the inside and outside of the market are known, businesses begin to get a feel for a particular segment and niche. Customers will find it easier to share important insights with them, resulting in a better match between solutions and values.
• Insight into the target group market – All sales and marketing departments try to win the hearts of their customers. Once the team provides valuable insights into one’s customer’s audience and market, it leads to the success of the business.

Providing customer value is a job that never ends. When the business provides value to the customers, that moment the business becomes obsolete. Businesses will succeed once they create and liberate value to the customers before and after the sale. Achieving success and goals is critical to delivering value to the customers.  Business leaders also need to seek the advice of a professional business consulting service provider who can help refine ideas and strategies into a viable business.

For availing of our marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.

Competition in business is the contest or rivalry among the companies selling similar products or targeting the same target audience to obtain more sales, increase revenue, and gain more market share compared to others. This calls for competition analysis of the areas to understand how to achieve it and develop a comprehensive marketing plan strategy.

The physical world is all that you can see, touch, hear, smell and taste. It makes the physical world an external entity. The relation between the physical world & its usual tools and the digital world & its new devices is pretty ambiguous. In the digital era, the digital marketing revolution and its digitization of information have not turned down all our “physical habits” and many of us, both in the personal and professional spheres, are attached to some “old” way of doing things.

Due to the newness, digital marketing uses the technology to create new value in business models, customer experiences, and the internal capabilities that support the core operations. The term digital business includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.

Digital marketing business is changing the nature of competition analysis. The competition analysis is the critical part of marketing plan strategies. Today, it’s not just traditional industry competitors that you need to worry about.  But new entrants from outside one’s industry, equipped with new technology-based businesses models and value propositions are creating new horizons of competition. This is often called tech giants and startups that have envisioned and built a new business model from the ground up. They are powered by a new platform ecosystem for digital business. They’re leveraging social, mobile, analytics and cloud technologies. But they are often exploiting intelligent automation, the internet of things (IoT), and cybersecurity to further enhance the value proposition of their platform. Thereby it brings consumer welfare. This is the key enabling area for marketing plan strategies.

Digital Marketing Leaders also engage with a professional business plan expert and business plan writers for availing state-of-the-art business planning & marketing strategy services to ensure growth in their digital marketing business.

For availing of our marketing, financial, and other business-related services, please visit our website http://businessplandesk.com.